Remember those two of Winnie the Pooh's friends? They couldn't be more different. Eeyore was a downtrodden donkey. Nothing ever went right for him and he always let you know it.
Tigger, on the other hand, was so full of life and energy that no problem ever phased him. Granted, he was a little scattered. But if you had to choose one of them as an example to follow as a business owner, which would it be?
If you're like me, you sure wouldn't choose Eeyore. Do you want to run your business on the basis of constantly expecting disaster? Not me!
It's easy to run a business like Eeyore, though. High expectations for success can leave you feeling like you've constantly fallen short of your goals. It can leave you finding problems around every corner. It can leave you feeling overwhelmed at how much you need to do.
I've been there myself. I would pick up notes on the things I felt were holding my business back. Then I'd shuffle them around for an hour or so, hoping for inspiration to strike. When none did, I'd tuck them away, no closer to a solution than when I started.
I had shut myself off from new ideas. Every new direction seemed too filled with potential problems. I was running my business like Eeyore.
It doesn't have to be like that, though.
Here's the secret I discovered: the problem in those Eeyore times weren't with my business at all; they were with me.
There is something more important to your business than how much you know marketing or what traffic-generating tactics you use in your business.
Focusing on tactics to the exclusion of more important things can easily overwhelm you and turn you into an Eeyore-like business owner. It can leave you always feeling like you're lagging behind where you should be. It can leave you feeling like you're always on the edge of failure.
