Car Disney Pixar Tex

Anyone who has ever been in a position of power will tell you that those who are not always think they can “wag the dog”.

For those of you who don’t know what the term “wag the dog” means here’s a definition. A dog has a tail. The dog, being the ruler of the dog body, wags its tail. You see the tail which may distract from the dog since it is the tail that is moving. It’s also apparent that the tail is important. After all, it’s putting on a show.

However, the tail is still part of (and subservient to) the dog. It is totally foolish for the tail to think that it can wag the dog. So the dog needs the tail to put on the show but without the dog, the tail wouldn’t exist at all.

Would the dog die without the tail? No. But many times “tails” get overly caught up in their show. They forget what their power depends on. They forget where they came from. They think that they can wag the dog. And so it is with Pixar.

I love Pixar. I love Disney.

Pixar needs to take serious heed to their position. The Disney marketing machine is perhaps the most formidable entertainment marketing machine to ever exist. As a veteran and natural marketer, I routinely marvel at its power and comprehensiveness. It is truly a thing of beauty. An ideal example to any marketer no matter how experienced.

Now you may be familiar with the expression “If you build a better mousetrap, the world will beat a path to your door.” As one who markets and sells many products I can tell you that statement is completely false.

People care more about your marketing and your delivery system than the quality of your product. Don’t believe me? Check this out then.

Think of the best hamburger you have ever had in your life. Now ask yourself if it was better than a McDonald’s hamburger. I’ll bet you it was.

Now ask yourself if the place you had that great hamburger sells more hamburgers than McDonald’s. I’ll bet you they don’t.

Car Wash In Kansas

Is Kansas a good place for a Car Wash? There are many diverse markets in the Great State of Kansas. One gentleman suggested Lawrence, KS as a good location? Indeed I have been to Lawrence, KS; very nice people there as I recall. Sometimes as I travel I wish more people were as friendly as those in Kansas. Lawrence has decent demographics and only moderate competition. Could one find a semi-high traffic corner in Lawrence and make money with a car wash there?

If you are to put a car wash on such a property it might have to be significantly scaled down or perhaps a Coin-op or an Express Wash type operation. It could work or be made feasible. As far as costs there are many good business plans on the Internet and one, which I recommend can be found on www.carwash.com and there are several advertisers there who have car wash plans available.

The Blue Beacon Co. is intending to give you a run for your money in Lawrence so you may wish to stay heads up on that if you choose to compete in that market. The Walker Family with controlling interest in their Blue Beacon spin-off carwash division may go to lengths to win that market and use a little political clout to do so, be advised on that. I nave heard that they do not always play so fair, which is typical in hick towns, well at least that is the rumor in the truck washing business and one would assume that now that they are increasing units in the car wash market and hotels too that a similar tact would be something they might be into?? Who knows? Competition is fun.

But really no matter where you decide to build a car wash you are bound to have some good ole’ boy networks to deal with and some regional competition which clearly dominated their markets, so play to win, and plan to lead. That’s all for now. Keep the questions coming in. Thanks for listening.